Maria & Pepe is a plant-based pop-up restaurant and bar located in Rotterdam, on the sunny terrace of OASE. Overviewing the Maas River, it has opened for two summers since 2023.
The project is a product of love for the planet and all beings that live on it. The colours of Mexican culture unravel in our dishes and event program - exploring the stories of its wondrous people and history with an exquisite, Mexican plant-based menu.
We believe in food as a universal language that allows us to unite, let our guards down and relish our time together.
Roles
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Concept Development
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Content Strategy
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Social Media Management & Strategy
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Website Copy
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Program Coordinator
Our social media was the main channel by which audiences discovered and engaged with our project, as well as our PR strategy, which attracted several local journalists and media channels. Many of our lovely, local visitors, as well as plant-based influencers from Rotterdam and Amsterdam also visited, often promoted our restaurant on their channels resulting in user-generated content that provoked a positive ripple effect on our exposure and engagement.
Both the social and environmental mission, and the welcoming and energetic experience of the project shone through our copy, reels, posts, and event program.
Highlights
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Through a crowdfunding campaign, we were able to offer a free dinner to 20 asylum seekers living in Rotterdam.
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On both editions, our booking system recorded dinner reservations up to three weeks prior the opening date.
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Returning customers came up to 5 times (each edition lasted 8 weeks)
Visit
Photos 1 & 3 © Michelle Urbiztondo